A seasoned Brand and Creative Strategist at your disposal
About Khyati Mankoo
Khyati is a proficient Creative Strategist who has worked on projects/ brands across 7 countries for over 14 years.
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Her experience spans comprehensive marketing and branding exercises, including:
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Conducting market research and trend analysis,
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Conceptualizing strategies,
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Collaborating with writers and designers to develop creative solutions,
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Building brand architecture,
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Planning and executing campaigns,
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Monitoring market and consumer behaviour to inform data-driven reports.
Let's connect and explore the possibilities together.
Core Competencies
Creative Strategy | Communication Strategy | Storytelling | Brand Strategy | Content Strategy | Campaign Planning | Project Management | Cross-Functional Collaboration | Market Research | Trend Analysis | Influencer marketing | Conceptualization | Scripting | Pitch Deck | Presentations
Work Experience
2023
Communication Strategist : Cicero & Barney
Developed integrated communication strategy for AWR: Nissan | Infiniti | Renault
Orchestrated PR'able communication plans for verticals of the Dubai government, such as Dubai Culture & Tourism
2023
Content Specialist : Brand New Galaxy
Produced brand strategies, social media content, influencer scripts, performance ads for Facebook, Google and Instagram for Dubai, Qatar and KSA clients
2021
Creative Strategist : Vistas Global
Building strategic creative solutions for Qatar-based clients preparing for FIFA World Cup 2022
Work Experience continued...
2019
Creative Strategist : Alchemy Group
Developed engaging and innovative creative influencer strategy for brands and corporates across 3 countries.
2016
Asst. Creative Director : Madison Group
Spearheaded creative direction across channels for Asian Paints Home Decor company.
Conceived and scripted a popular web series- Where The Heart Is, and forged profitable partnerships towards innovative brand solutions.
2018
Account Planner : Edelman
Orchestrated the launch of Jaguar and Land Rover in India. Conceived and executed India's first use of # on Facebook for #MyTurnToJag
Conducted research and crafted creative strategies for Mercedes CLA Class
Education
2021
Impact of Tik Tok Marketing
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2018
Creativity, Innovation & Change : Pennsylvania University (MOOC)
2007
Bachelor of Mass Media (Journalism) : UPG Mumbai
Interests
Beyond my professional pursuits, I dedicate time to volunteering for animal care, having rescued two beloved cats from the streets of India. Their presence enriches my life daily with their affection and resilience. I also indulge in my passion for reading, currently captivated by Hermann Hesse's Siddhartha, a profound exploration of self-discovery set in the era of the Buddha. Additionally, as an avid foodie, I have a deep appreciation for Japanese culture and cuisine, savouring every culinary experience it offers.